Medical tourism remains an industry that is predominantly a commercial response to a demand or health care driven by consumers. We use the term ‘medical tourism’ in a somewhat restrictive fashion: the self-sele...
There’s a very good argument to be made for outsourcing. A healthcare provider’s core competency, after all, is diagnosing and treating patients. By outsourcing non-core functions, providers can, in theory, red...
Most people with health insurance, especially employer paid health insurance, really dont know what their health care costs are. Furthermore, in many cases, they are limited in which health providers (doctors,...
Did you know that around 28% of men and 17% of women in the U.S. report not having a general practitioner? It’s possible that these citizens aren’t able to learn about local healthcare organizations. In this se...
What Is HIPAA? The Health Insurance Portability and Accountability Act (HIPAA) is a US federal law stating that the patient has control of his or her protected health information (PHI). A patient’s PHI includes...
Retargeting Retargeting—also known as remarketing—is a popular form of online advertising and one that hospitals and other healthcare organizations need to use with caution. In the US, there’s no law prohibitin...
In addition to general truth-in-advertising laws, marketing of healthcare products and services can fall under a variety of laws, regulations and enforcement agencies, depending upon the ad’s claims or th...
After some in-depth research and candid conversations with those doing healthcare PPC, I’ve found the following 6 healthcare paid search tactics to be most successful: #1: Get To Know Your Audience Well You nee...
In a recent Indeed survey of more than 1,000 hiring managers and recruiters, more than half (53 percent) of respondents have hired tech talent despite candidates not meeting the job description requirements. Th...
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