Health Blog

Exploring the World of Global Healthcare

Government Industries

What is Governments Roles in Cross-Border Health?

Medical tourism remains an industry that is predominantly a commercial response to a demand or health care driven by consumers. We use the term ‘medical tourism’ in a somewhat restrictive fashion: the self-sele...


Why Outsourcing Non-Core Health Services is a Great Option!

There’s a very good argument to be made for outsourcing. A healthcare provider’s core competency, after all, is diagnosing and treating patients. By outsourcing non-core functions, providers can, in theory, red...


Health Savings Accounts

Most people with health insurance, especially employer paid health insurance, really don’t know what their health care costs are. Furthermore, in many cases, they are limited in which health providers (doctors,...

financial report chart and calculator Medical Report and stethoscope

Seven Healthcare Marketing Strategies

Did you know that around 28% of men and 17% of women in the U.S. report not having a general practitioner? It’s possible that these citizens aren’t able to learn about local healthcare organizations. In this se...



What Is HIPAA? The Health Insurance Portability and Accountability Act (HIPAA) is a US federal law stating that the patient has control of his or her protected health information (PHI). A patient’s PHI includes...


Healthcare Retargeting

Retargeting Retargeting—also known as remarketing—is a popular form of online advertising and one that hospitals and other healthcare organizations need to use with caution. In the US, there’s no law prohibitin...


Healthcare marketing laws, regulations, and enforcement agencies

In addition to general truth-in-advertising laws, marketing of healthcare products and services can fall under a variety of laws, regulations and enforcement agencies, depending upon the ad’s claims or th...


Six Healthcare Marketing Search Tactics

After some in-depth research and candid conversations with those doing healthcare PPC, I’ve found the following 6 healthcare paid search tactics to be most successful: #1: Get To Know Your Audience Well You nee...

Quick Tips

5 creative ways to address gaps in IT resources and talent

In a recent Indeed survey of more than 1,000 hiring managers and recruiters, more than half (53 percent) of respondents have hired tech talent despite candidates not meeting the job description requirements. Th...