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Seven Healthcare Marketing Strategies

Did you know that around 28% of men and 17% of women in the U.S. report not having a general practitioner? It’s possible that these citizens aren’t able to learn about local healthcare organizations. In this se...


Healthcare Retargeting

Retargeting Retargeting—also known as remarketing—is a popular form of online advertising and one that hospitals and other healthcare organizations need to use with caution. In the US, there’s no law prohibitin...


Healthcare marketing laws, regulations, and enforcement agencies

In addition to general truth-in-advertising laws, marketing of healthcare products and services can fall under a variety of laws, regulations and enforcement agencies, depending upon the ad’s claims or th...


Six Healthcare Marketing Search Tactics

After some in-depth research and candid conversations with those doing healthcare PPC, I’ve found the following 6 healthcare paid search tactics to be most successful: #1: Get To Know Your Audience Well You nee...